'He doesn't need to play eye candy or a boy next door. He has found his mark.' 'Brands like him because he understands them and he emotes appropriately for them.'
SRK's persona and brand power has been built over nearly 30 years of public acclaim and love. Brands perhaps believe that his troubles are transitory and that as a human brand he has long legs capable of striding over controversies, explains ad guru Sandeep Goyal.
Here's what your favourite celebrities have been upto.
Dhoni endorses 42 brands to Bachchan's 41 and SRK's 34.
Jawan springs a real surprise when it boldly and directly points fingers at the ineffective government and appeals to recognise the power of the finger and vote. Six months before the next general Indian election, this is no coincidence, observes Sukanya Verma.
'When you target Shah Rukh's 23-year-old son, everyone can see what you're doing.'
From the pinnacle of Veer Zara's teary romance, the transition to Pathaan and Jawan must have entailed a lot of resetting, rewiring, and recalibration in the mind. But SRK has done it. And done it well, notes Sandeep Goyal.
'My family are the mainstream audience and think I am wasting my time. Until I make a Rs 100 crore film, they won't be convinced.'
Be it Dhoom, Singham or the Munnabhai franchise, there are certain stories that have tons more to say or solid cash cow potential and Bollywood is all for it.
Bollywood doesn't need fire-breathing dragons when it has Bhai.
If clothes indeed make the man, of the numerous characters SRK has essayed in a career spanning over three decades, he's created a series of iconic looks and sartorial trends.
Shahrukh Khan is one of India's most loved "human brands", and while the drug controversy may have paused his endorsement engagements, it has not dented the superstar's popularity among corporate, as per industry experts. Right after the controversy around his son's arrest in an alleged drug case broke out, many companies halted ads featuring King Khan. Many of them are now back on screens.
What's your take on these actors' fashion choices?
A positive and vibrant image of the state will be created through a series of campaigns and advertisements fronted by the 46-year-old actor, the sources said.
Rediff.com's Vicky Nanjappa presents the case of three young men who have been to hell and back. An apology by the Indian government will not be enough to make up for the lost years of their lives. But a sorry from those who wronged them is long overdue.
Rediff.com's Vicky Nanjappa presents the case of three young men who have been to hell and back. An apology by the Indian government will not be enough to make up for the lost years of their lives. But a sorry from those who wronged them is long overdue.
Sukanya Verma raises a toast to the man and his movie magic.
Sukanya Verma recaps everything we learned this year in showbiz.
'The media and the electronic stuff has changed love. So my only thing is, don't ever, ever, ever break up with your boyfriend or girlfriend on the telephone or with a message. Do it personally, please. And don't ever profess love just on the telephone. Do it personally, please.'
Shah Rukh Khan's cool Quickgun Murugun act in Om Shanti Om has inspired Telugu actor Rajendra Prasad to do a film on SRK's character!
'Once an ad, or a brand, has taken a stance, it should have the guts to stick to it.' 'You can't put out an ad and then issue an apology.'
Showtime is watchable but never engrossing, notes Sukanya Verma.
Sukanya Verma raises a toast to the man and his movie magic.
Will the glamour quotient help boost the state's image?
A fairytale moment unfolded at the Wankhede as Virat Kohli climbed to the summit, overtaking the legendary Sachin Tendulkar.
It all started from Mumbai. Now, Khan's fan base has spread from the US, UK and West Asia to Malaysia, Indonesia, Japan, Germany, Egypt, Jordan, Morocco, Kuwait and Palestine. Of the top 10 Bollywood movies that earned the most overseas, seven had Khan in them.
As 2022 readies to bid adieu, Sukanya Verma raises a toast to the 10 high points of the year.
It's that scorching time of the year again when horrid heat waves engulf our beings and nothing except a smack of cool breeze or a chilled glass of refreshment springs us back to life again.
Bollywood superstar Shah Rukh Khan's Knight Riders Group, on Tuesday, announced their foray into the untapped US cricket market investing in development of Major League Cricket with a multi-million dollar T20 tournament.
Kolkata Knight Riders CEO Venky Mysore, on Saturday said the two-time former champions are 'independently viable'even though they have been consistent.
With an endless number of star kid debuts in the offing, we thought of looking at how this decade's brigade compares to their mums, dads, uncles or siblings.
Asoka still makes for irresistible viewing, raves Sukanya Verma, and tells us why.
Appearing before cheering fans at the star-studded opening ceremony of the Kolkata International Film Festival in Kolkata on Thursday, Shah Rukh Khan and Amitabh Bachchan spoke of staying positive and alive, and on the new crop of historical films being steeped in 'fictionalised jingoism'.
Touching moments from a funeral.
Sukanya Verma looks at all the wonderful, wacky and woeful ways Bollywood has portrayed blindness on screen.
Here's what your favourite celebrites are tweeting.
Here's what your favourite celebrities have been up to.
Here's what your favourite celebrities are tweeting.
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